At pblasio & people, we create websites and web applications that mix thoughtful online strategy with emotionally engaging design. We help our clients create a web presence for their brand and business — one that easily informs, masterfully provokes, and looks great. We eat, sleep and dream our projects because we love our work and we love a good challenge.
After a few years (well, actually, 20) of web work, our projects have piled up. We’ve supported industries as diverse as healthcare, immigration, automotive, technology, financial services, and even chocolates – to name a few. While we can’t share all our work, here are examples to provide a snapshot of what we do.
Project Profile: After 40 publications, it’s time for a redesign of the application that started them all. It will not only be refresh the look with a cleaner more attractive design and be responsive but lay the foundation for future iterations and enhancements.
The redesign will combine 7 of IMG’s 9 regional Michigan online publication under the umbrella Second Wave Michigan.
Like IMG’s hallmark home pages, interior pages now also feature bigger and more impactful photography, faster loading pages and flexible story templates.
Wireframes provide IMG and the tech team with pre-creative schematics to communicate how the site and page content will be organized and how features will work.
The site styleguide governs how the brand manifests across the 9 regions and on-page components defining design elements such as logos, typography, colors, navigation and much more.
Directive: Replace a dated, template based website from nineteen dickety two with a modern, simplified, responsive site that allows the organization to reflect current rates outward, provide access to customer tools, and tools and a contact vehicle for prospects.
New branding and iconography for web and print collateral.
Custom mortgage calculators provide customers onsite tools and act as micro conversions.
Quality paper, color and design bring life to the St. James Mortgage Corporation’s new stationery and business cards featuring the enhanced brand mark.
Project Profile: Where would we be without print? Explore a few print and portable pieces in our portfolio showcasing high profile print collateral.
It’s a competitive market today for white papers and so-called experts. Making white paper content organized and easy to read gives this white paper an edge by emphasizing relevant content and key points for rapid consumption and recall.
The ConnectedHealth case study template is simple, flexible and visually balanced. Notice how key information and content elements are emphasized or iconized to reduce cognitive load.
Notice the customer segment icon in the upper left corner. Additionally, product information is clearly organized and balanced with skillful application of content layout, design elements and content to optimize readability.
A trade show leave behind, this 2-sided ½ sheet bookmark presents the 2 sides of a single product allowing a slick overview of the group product.
Custom developed iconography differentiates product collateral across customer segments. Just a tiny slice of the icon gallery developed to support the brand.
Remember – over 40 publications…of them Michigan NightLight remains one of our favorite custom IMG publications. Michigan Nightlight’s design work reflects Michigan Nightlight’s nurturing attributes.
Interior pages feature straightforward and intuitive design along with the big, beautiful imagery that have become the hallmark of IMG publications. Although built before mobile first became an alternative standard, the site stands up well on mobile devices.
User interface design is the undercurrent of all the publication website work we do for IMG. Explore a few of the many publications we support with graphic design and creative execution expertise.
It guides our decisions in the planning process from wireframing pages, to defining functionality and through creative concepting to optimize content consumption and customer experience.
Have a peek at a handful of our IMG publication identities created especially for IMG regional or custom publications.
Objective: Collaborate with a private exchange provider to create a user interface that will reduce gaps in consumer understanding, increase acquisition of right-sized health and financial products and improve consumer application-to-commitment conversions.
Since the Affordable HealthCare Act makes health coverage mandatory for all of us – targeting a narrow demographic gets the boot. This tool has to speak to an 18+ crowd.
Rolling education, selection, application content and way finding cues into a compact space without hiding content is tricky but doable.
Since health insurance is the centerpiece of the private exchange and certainly one of the more difficult nuts to crack in terms consumer understanding – the health insurance plan page pulls out all the stops.
The new user interface will need to be easy on the eyes and easy to co-brand or private label for clients. A suite of color themes give this private exchange flexibility to look great with a variety of client brand color palettes without one-off customizations.
We are not always a lone wolf. Ensuring that we provide accurate and adequate style guide specifications, functional specifications, and clean front end html makes our designers and front end developers and their backend gurus one seamless team.
Start up to Stabilize: Working with tight budgets and cashflow means running lean. EmaginePOS wants to go from the rigid off-the-shelf template site and home-baked creative to a professional, tailored to the brand look and feel on a responsive framework to appeal to their mostly mobile users.
Visitors can quickly thumb it through site content on any device. Interactive content blocks allow website visitors to interact with content without loading new pages.
In addition to the responsive website, we overhaul the brand mark for website badging and print applications and develop complementary product and services infographic library.
And we translate the final brand mark into product application badging for use in app stores.
Lastly. we emulate new EmaginePOS brand identity to social media badging and EmaginePOS social media account mastheads for continuity across all channels for unification.
The ConversationMiner application lets brands map, monitor and understand the vast social media conversation to create the insights required to drive business decisions.
Designed by pblasio and coded internally by Converseon dev team, we are tasked with creating a design with a balance between optimizing user orientation across application channels and calling emphasis on critical data within pages.
Color coded sections give users an almost unconscious sense of where they are in this rich application dashboard. Iconography further reduces cognitive load by allowing users to make the best use of dual-channel information consumption.
The ConversationMiner project is a live example of performance improvement using cognitive load theory to drive enhanced content and data consumption. Our cognitive capacity to process imagery and texted is naturally limited and is processed by separate neural systems. By utilizing both pictorial and verbal representations of information, we naturally reduce cognitive load and increase the rate of content consumption.
Increase consumption and sharing of your organization’s hard earned research by making it visually beautiful and reducing cognitive load like we do with Converseon’s white paper “Listening for Compliance in Social Media’ to inform clients and prospective clients on the importance to listening to social media.
Smart and savvy, PPG likes to stay top of mind. As part of the sales and marketing toolbox, we design and support 2 terrific online tools.
The Product System Customizeable Wallchart application allows the sales team to build custom product system charts based on what a customer specifically purchased for use in their body shop and allows them to include the actual body shop name and sales or distributor contact information.
Wherever PPG salespeople are, they have a roving, up to date product information portal on their hip or in their briefcase. This single, secure site gives PPG and Distributor sales resources access to current information and sales resources including imagery, video, product data sheets, pitch decks and more.
Senior staff may also use it to onboard new sales resources as the reference guide not only provides a single point for all product and sales resources but it also walks you through the advantages and selling points of the product and includes a knowledge assessment to gauge if you know your stuff. Luck favors the prepared.
Collaborate with Woodberry Wine to create an online launch pad for Woodberry Wine’s first private label, Detroit theme wine Nain Rouge Red. Core components include on and off line assets, be executeable on a tight timeline and incorporate marketing strategies that their internal staff could maintain over the course of the campaign.
Early character development, logo and label design sketches contribute to brand persona.
Produce custom labels for new private labeled Nain Rouge Red Wine to government specs.
A responsive, mobile first microsite marks the product’s online launchpad and gives Woodberry Wine an outlet to promote the product.
Extend brand styling to newly created social accounts. Product specific accounts allow company players to isolate and promote the product in the Detroit and Michigan markets with posts confirming sightings of the Nain Rouge Red Wine in retail and restaurant outlets as customers begin stocking their shelves.
Project Objectives: Modernize, Redesign, and Enhance.
The Gayles project starts with 3 core objectives – make it work on all the latest devices, refresh the look along with improved usability, and build a build-your-own chocolate box featuring your favorites.
We start with a clean design with many upgrades to improve sales conversions and cart totals. In-store admins can showcase the café menu, add and manage products and cross- and up-sell related products.
In collaboration with Gayle, our UX/UI and development team set up to create a custom chocolate box configurator that works perfectly with the Magento ecommerce storefront. Pick a box size, select whatever truffles or chocolates you like and Add to Cart.
Explore what they’re made of by rolling over individual chocolates, add or remove them by clicking + or -, and reorder is a breeze. For Gayles, DIY box orders are clearly outlined in the pick sheet to ensure that customer service gets your order right and the accounting software can easily reconcile product inventory.
The brand website includes a variety of features to support the brand and messaging channels including responsive design, a content management framework, hooks into lead generation software, downloadable media, interactive content, video, blog, events calendar and more.
Long landing pages make perusing content easier for smartphone and tablet users. Content and interaction triggers like buttons are right sized and configured for touchscreen use. Images are high definition for modern HD and retina devices.
Features like this average-cost-for-medical-coverage data visualization map allow visitors to engage with the brand. It takes boring but important data and converts it into an interesting and educational experience.
Uniquely can-do minded employees together power the ConnectedHealth brand. Get a glimpse of their smart, fun, and driven personalities in the About section.
Online registration component for direct mail program incentivizes current customers and prospects to register online to test-drive a vehicle in return for a gift card.
Although participants may go right to a dealer to test drive a vehicle, registration online provides the brand with important customer and prospect data that can be used immediately for improved customer conversion in the sales process as well as in aggregate to better understand and target qualified and market-ready buyers in future campaigns.
Using Facebook and a third party tool, we are able to increase campaign exposure to prospects by matching and targeting prospective customers on the mailing list to their Facebook news feeds.
Our redemption site reporting tool provides important campaign conversion information including individual prospect response, what dealership they scheduled their test drive at, which campaign channel they engaged with and other key campaign performance indicators.
We continue to enhance this popular platform with every new campaign to meet evolving user experience expectations and current technology standards that continue to change in a dynamic online marketplace.
Smart design and development of cross platform websites and web applications is what we do. This includes, but is not limited to, business needs analysis, digital strategy, online brand translation, responsive design and development, content development, search engine optimization, website and campaign analysis, project management, and on-going maintenance and enhancement planning.
We can be a pair of hands when needed, but we typically work as a badged employee for each client cultivating a sense of ownership towards achieving their organizational goals and objectives.Discovering is essential. Every project starts with answering the question the big question “Why are you doing this?”and the answer to this question feeds into the plan to develop an online, offline, or closed application that we’ll all be happy with. When we know where we’re going, then we focus on ways to get there – and there are always options. So, when we design a solution we factor in the answer to the big question and mix in what we know about the brand, the audience; and business & customer objectives. These bits on information contribute towards identifying supporting technical requirements and to frame out site content and design. It all comes down to outcomes in the end and the success of any website or application is rooted deeply in the ability for people to be able to use it. Meaning? That when webuild it, it’s built for the kind of devices that the target audience are likely to use to view it, content is organized in a manner that seems familiar to them, and the design makes consumption effortless. Once we’re ‘out there’ and launched we have the option to see how things are going, to monitor & improve what we’ve developed, using traffic analysis, user feedback and other methods to enhance the customer experience and support the organization’s bottom line.
Jen Glaeser VP Product & Technology, ConnectedHealth
Our product & technology team has worked with pblasio for several years. Through concept & design brainstorming, application prototyping, creative asset development and delivery they’ve contributed significantly in helping to animate some of our most important strategic initiatives. They are valued partners, great team members, and good people.
Mark Walz Fluent Consulting
As a developer and entrepreneur, I’ve been amazed at the depth of knowledge and curiosity at pblasio&people. I’m continually impressed at the creative focus they apply to web development, digital strategies, social media, mobile applications and holistic design solutions.
Jeff Hyman Marketing & Communications Director, ConnectedHealth
Patrick and Theresa bring a high level of professionalism and creativity to every project we throw their way. The entire team is always willing to jump in and ensure we deliver the best print and web design products to our clients.
Brian Boyle Co-founder of Issue Media Group
We have turned to pblasio for our design needs for over 10 years. In that time, they have developed dozens of logos, icons and infographics, and defined the look and feel of over 30 online publications that have similar frameworks but unique brands. From start to finish, the pblasio team brings creativity and drive resulting in top notch design work that our readers and clients praise time and again.
Allison Gabrys Senior Project Manger, i33
Our web development company’s task was to build a custom CMS for Delphi, a multi-billion dollar auto supplier. We have the developers and the creative team; what we were missing was someone who understood both and could develop a strategy in a visual format for the client, our project manager, developers and creatives to follow. Patrick did that and more. He developed wireframes from a user’s standpoint, so our creative team only needed to ‘color it all in’.
Grady Avant Digital Strategist, Avasio
Back in 1996, we worked together on the General Motors first true website. Patrick was lead information architect and designer, and his understanding of form and function for the web was well beyond most people. It’s been over 20 years and we are still working together.
Jeff West Owner, LLS International
pblasio&people took our complicated web-based immigration application and reworked it into a more intuitive and visually pleasing experience for our clients. After that, we commissioned him to develop our identity and marketing site.
pblasio & people came about in 2001 after the the dot-com bubble popped. The internet darling company Patrick worked for went under so he hung his own shingle after 15 years of working for others, learning the good, bad and ugly. Having worked together in the past, Theresa came aboard in 2008 and helps steer the ship.
Located in Royal Oak, Michigan, pblasio & people defines, designs and builds websites that help clients build business and strengthen their brands. We ask hard questions, and then ask more. We want to know our customer’s business intimately so we can get it right. As a small group of online craftspeople, we have plenty of computer smarts and creativity, but our work vibe is informal and easy going. That said, it’s our job to maintain the iron triangle: scope, schedule and budget.
Patrick’s expertise draws on his combined traditional and interactive pursuits. His unique background brings modern thinking tempered with traditional best practices to a customers marketing and advertising approach.
Theresa’s digital experience includes managing back-end application development projects to initiatives packaged with integrated online strategy, creative, analytics advertising, information architecture, engineering, quality assurance and on-going vision planning and maintenance.