ABOUT US
Strategic use of people, design, and technology
We are a website marketing and advertising agency at heart. We specialize in websites and web-based applications. Our core services include digital strategy, design, information architecture, and project management. Our business is a partnership-based model that allows us to hand-select other key partners based on specific customer needs. We complement our online expertise with traditional marketing and advertising services.
Patrick Blasio is a 22 year marketing and advertising veteran. His digital expertise is grounded in traditional print marketing and design, and an early adoption of interactive media.
For over 12 years, interactive strategy and design have dominated his portfolio. Patrick's expertise draws on his combined traditional and interactive pursuits. His unique background brings modern thinking tempered with traditional best practices to a customers marketing and advertising approach.
Theresa Lesperance’s interactions with clients, stakeholders, and project teams in the interactive business span 14+ years. Her online work history demonstrates a depth of experience and understanding of the digital space. From client-side marketing to vendor-side partnerships Theresa has managed large to small teams in multi-process, multi-vendor environments; collaborated with stakeholders to develop and align digital strategy; to define, develop, and implement project requirements; and to provide on-going strategic problem solving, leadership, and managerial skills over the course of the engagement. Her digital experience includes managing back-end application development projects to initiatives packaged with integrated online strategy, creative, analytics, advertising, information architecture, engineering, quality assurance and on-going vision planning and maintenance.
pblasio & people also form the digital arm of a larger marketing and advertising collaborative group [eX].
What makes us different?
Since our business model is partner-based - we aren't stuck with the guy 3 cubes down. Instead, our ability to provide excellent service to our customer is rooted in our expertise in connecting the right partner to specific requirements, and/or the ability to work well with our customer's partners. We think that your web-based goals play a significant role in how to build it.
Our tradition of working in this way gives our customers options. Our customers have the option to work with us for a portion, pieces, or all of an engagement.
We have built a network of valuable relationships with specialized digital partners to service our customer's unique needs. Partners include technology partners, multi media partners, content creators, search engine optimization specialists, etc. A sampling of technologies and components commonly utilized in our web-based projects include Microsoft .NET, PHP, J2EE, HTML, CSS, Java Script, jQuery, AJAX, and Flash.
We feel that this partner-based approach gives our clients market advantage through the strategic use of people, design, and technology.
Let our depth of experience work for your online business needs. Contact us for more information and put our people to work for you.
Patrick's unique knowledge
of
content management systems and his ability to work with our specific needs has proven to be an asset to our website as well as our organization. He is remarkably adept at keeping current with new technologies but not necessarily reacting to the latest trend.
I've worked with Patrick
for a number of years, and his work has brought clarity to our brand. He considers each client's specific needs and goals and then helps exceed those by recommending solutions the client didn't even realize existed.
I've been so pleased with his work and the contribution he made to my company's success, that I asked him to become a partner in the company.
Back in 1996, we worked
together on the first GM.com true website. Patrick was lead information architect and designer, and his understanding of form and function for the web was well beyond most people. It's been over 12 years and we are still working together.
An important part of any
web project is to have a plan. Patrick's ability to develop informational graphic sitemaps and wireframes
which serve as the backbone of any web initiative project are essential to all team members. In the end, his work saved the
developers time, and something every client likes he saved
them money.
Our web development
company's task was to build a custom content management system for our client, a multi-billion dollar auto supplier. We have the developers and the
creative team; what we were missing was someone who understood both and could develop a strategy in a visual format for the
client, our project manager, developers and creatives to follow. Patrick did that and more.
He developed wireframes from a user's standpoint, so our creative team only needed to 'color it all in'. As a result, everyone was able
to work much more efficiently.
Patrick took our
complicated web-based application and reworked it into a more intuitive and visually pleasing experience for our clients.
After that, we commissioned him to develop our identity and marketing site and put us on the map as a professional business.