OBJECT:
Phase 1: Create a global navigation system to unify the web presence of all GM automotive as well lesser known brands and services. Phase 2: Development of 2,500-page website and dynamically driven corporate portal for GM.
SOLUTION:
In 1997, General Motors decided upon a corporate portal site with a mission to unify the company’s many brands. The intent site was to bring all the GM brands under one umbrella while providing access to the many unknown publicly initiatives within GM. The site included dynamically driven sections that allowed GM stakeholders to manage their own content within the corporate site through of a large-scale administration area that provided ready access to all site content.
