FEATURED PROJECTS

When Nexiq approached us, we saw an incredibly innovative and interactive diagnostic device that had the potential to revolutionize the way technicians isolate defects and performance issues in medium to large-sized diesel engines as used in trucks, ships, and boats. The small, hand-held product promised technicians a lightweight, durable scanning device that furnished a host of useful diagnostic tools. Features like large color touch screens, PC and printer connectivity, device updates via the internet, and most importantly, simple user instructions and user interfaces, set this device apart from the rest.

Launching Pro-Link iQ's highly interactive and innovative tool online demanded a highly interactive and innovative launch site. Using the best in Adobe Flash technology, and mirroring the simplicity that makes this innovative tool so incredible, we built a product micro site that led the prospective customer and industry media through the Prolink IQ diagnostic tool so that they could experience the tool for themselves.

The launch site provides an interactive device tutorial that runs through a simulated scanning scenario, samples of commonly used screens, product images, a user cont rolled 360 degree view of the device, device specifications, and downloadable product marketing and user information documents.

Services: Website strategy, website design, selection and oversight of project management and technology partners.

Technologies: HTML, Adobe Flash, CSS